Godrej & Boyce Mfg. Co. Ltd.
Godrej & Boyce Mfg. Co Ltd launched a new Commercial Division
on 1st April, 2003 with 31 Showrooms under its ambit. The division
was established to present a new concept in Commercial by
displaying and selling under one roof the Godrej range of Home
& Office Furniture, Appliances, Security Equipment & Locks.
Later in 2005, the Showrooms were branded as Godrej Lifespace
Stores to bring in a proper focus, sales oriented approach &
branding element into the working of the division.
By Jan 2007, the division has expanded the National footprint, by
launching 14 new stores. Brand promotion, attractive consumer
schemes and store specific customer contact programs & events
have helped enhance the brand image and increase the sales within
the stores. Initiatives like catalogue kiosk and e-commerce portal
have further opened up avenues for consumer to do the shopping from
within confines of their home & office and have removed the
barriers of touch-and-feel approach towards this category.
Product portfolio has further expanded to include several other
lifestyle oriented products such as Health & Massage products,
Digital Cameras, Bed & Bath Linen, Bean Bags, etc, keeping in
line with the division s vision of being a leading brand in Home
& Office Improvement segment. Godrej Lifespace Stores today
have an overwhelming Pan India presence and enjoy strong brand
identity coupled with very high brand recall. The parent brand
Godrej is recognized & trusted by millions of Indians for over
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